Privacy policy

PRIVACY POLICY

Last Updated: 1 August 2026

This Privacy Policy describes how LittleSnug (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from littlesnugg.store (the "Site") or otherwise communicate with us (collectively, the "Services").

1. DATA CONTROLLER

For the purpose of applicable data protection laws (including the GDPR and UK GDPR), the data controller of your personal information is LittleSnug, United Kingdom. Contact: littlesnugg.co@gmail.com

2. PERSONAL INFORMATION WE COLLECT

  • Contact & shipping details: name, shipping address, billing address, email, and phone number.
  • Payment information: credit/debit card details and transaction history (processed securely via Shopify Payments and PayPal).
  • Technical data: IP address, device information, and usage data via cookies. We utilize industry-standard tracking tools, including the Meta Pixel and TikTok Pixel, to analyze Site traffic and optimize our advertising effectiveness based on user interactions.

3. HOW WE USE AND DISCLOSE PERSONAL INFORMATION

In order to fulfill our contract with you and provide the Services, we share your information with:

  • Shopify: our primary e-commerce platform provider.
  • Logistics and fulfillment partners: we disclose shipping information to international third-party fulfillment centers and carriers (e.g. YunExpress, Royal Mail, USPS, Evri, Yodel, DHL) to ensure the delivery of your orders.
  • Service communications: we use your contact information to provide proactive order status updates and shipping notifications.
  • Fraud prevention agencies: to protect our store and your payments from unauthorized or malicious transactions.

4. INTERNATIONAL TRANSFERS

As we serve a global audience (USA, EU, UK, Australia, LATAM), your personal information may be transferred to and processed in countries outside of your residence, including the United States and regions where our fulfillment centers operate. When we transfer data outside the UK or EEA, we rely on recognized mechanisms such as the UK International Data Transfer Agreement (IDTA) or the European Commission's Standard Contractual Clauses (SCCs).

5. DATA RETENTION

We retain your personal information only for as long as necessary to provide you with our services. However, we are required to retain certain information to comply with our legal and regulatory obligations (such as HMRC tax requirements). Standard transaction data is retained for a period of 6 years in compliance with UK tax and commercial regulations.

6. YOUR RIGHTS (UK GDPR, GDPR & CCPA)

Depending on your location, you have rights including: right to access; right to correct; right to erasure (subject to legal retention requirements); right to portability; right to object to processing based on legitimate interests; and the right to opt out of the "sale" or "share" of your personal information or processing for targeted advertising as defined in applicable privacy laws.

If you visit our Site with the Global Privacy Control (GPC) opt-out preference signal enabled, we will automatically treat this as a request to opt out of targeted advertising for the device and browser you use. To learn more about GPC, visit globalprivacycontrol.org.

To exercise any of these rights, please contact us at littlesnugg.co@gmail.com.

7. COMMUNICATION PREFERENCES

We may send you promotional emails about new releases, restocks, and offers. You may opt out at any time by using the unsubscribe link displayed in our emails. If you opt out of promotional communications, we may still send you non-promotional service emails, such as those relating to your account, order status, shipping, or returns.

8. CHILDREN'S DATA

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of 16 (or the age of majority in your jurisdiction, whichever is higher). If you are a parent or guardian and believe your child has provided us with personal information, please contact us at littlesnugg.co@gmail.com and we will delete that information. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share" the personal information of individuals under 16 years of age as those terms are defined in applicable law.

9. THIRD PARTY WEBSITES & LINKS

The Services may contain links to websites or platforms operated by third parties. We are not responsible for the privacy practices, security, or content of these third-party sites.

10. RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve those Services. Information you submit may be transmitted to and shared with Shopify, including for fraud prevention, analytics, and personalised advertising features Shopify offers across its merchant network. In these circumstances, Shopify is responsible for the processing of your personal information. To learn more, visit the Shopify Consumer Privacy Policy at privacy.shopify.com/en.

11. SECURITY

We implement industry-standard security measures (SSL encryption) to protect your data. However, no method of transmission over the internet is 100% secure. We encourage you to use secure passwords and contact us immediately if you suspect any account compromise.

12. COMPLAINTS

If you are a resident of the UK and have concerns about our data processing, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. EEA residents can lodge complaints with their local Data Protection Authority.

13. CONTACT

For any questions regarding this policy or your privacy rights: littlesnugg.co@gmail.com